Social Media Visual Identity

A social media design project created for the fictional skincare brand Veloura, including posts, stories, animations, and platform banners designed in a consistent modern beauty aesthetic.

Adobe Illustrator

Adobe Photoshop

Social Media Design

Adobe After Effect

Project Goal:

The goal was to create visually connected designs for different social media platforms while keeping the brand recognizable and modern.

Type of work: Academic project

Idea and Concept:

Veloura is a fictional skincare brand focused on softness, minimalism, and natural beauty. The visual style combines clean layouts, soft colors, and bright accent elements to create a modern and attractive brand image.

The project was created as a complete social media campaign with designs adapted for different platforms and formats.

Format and Structure:

Instagram carousel post
TikTok / Instagram Reels animation
Instagram/Facebook post
Instagram story
Brand avatar
Facebook cover photo
LinkedIn banner
YouTube preview

Visual Solutions:

Color palette:

Typography:

BelyDisplay - elegant, expressive, and attention-grabbing — perfect for building a strong brand identity.
Montserrat - Simple, readable, and available in many styles, which makes it easy to adapt to different elements (headings, descriptions, etc.).